The digital content creation market in Saudi Arabia is expected to reach a projected revenue of $1.4 billion by 2030 - fuelled by a booming creator and influencer economy.

It's a major reason why we've been so active in the region, because right now the Kingdom feels like the right place at the right time to accelerate our business.

We're redefining and enhancing the creator economy at precisely the moment when that industry is flourishing across the Middle East.

Indeed, we feel that what's happening in the region is reminiscent of YouTube's big breakthrough in the US and Europe around 15 years ago.

Once again, there is a legion of talented, ambitious and relatable influencers ready to surf a new wave that's now emerging in Saudi and beyond.

Waiting for them in Saudi alone is the largest, most literate and technologically-aware young adult population - more than 60 per cent of whom are under 30.

It's an exciting prospect for us, and for all the creators and influencers who may not be household names just yet - but will be soon.