Following successful activations at the 2023 ICC World Cup and the India v England Test series, which included player-led video blogs and on-the-ground fan content, the partnership was renewed to cover three further cricket tournaments. Successful coverage of the 2024 Indian Premier League and the T20 World Cup will be followed by the 2025 Champions Trophy. 

LEON continues to drive fandom in India and the popularity of 4CAST’s athletes among the country’s passionate cricket-loving population aligns perfectly with their strategy. This was illustrated by the engagement in the India Diary series of exclusive video blogs.

4CAST is a media and investment company that is led by a collective of elite athletes and public figures. It was created to provide an on-ramp for elite athletes to participate in business and to use their profile to support ideas and concepts they believe in as a group.

The Athlete's Voice by 4CAST, the collective’s media platform, is powered by Jet Media Network, the creator of the official Ronaldinho app with numerous other high-profile celebrity destinations in the pipeline. 

The Athlete’s Voice platform will continue to act as the go-to destination for fans wanting to dig a little deeper and go beyond the boundary of the cricket pitch, to see more exclusives from their favourite athletes, learn more about their lives away from the sports field and to explore the worlds of sports business, gaming and more.

“We are again very excited and thankful to be partnering with JMN,” said a LEON spokesperson. “This partnership gives our fans the opportunity to experience once-in-a-lifetime opportunities, as well as put us at the heart of engaging and new content.”

LEON's company ethos combines escape and enjoyment with responsibility for each individual customer. The dedication to providing top-notch experiences is evident in the numerous offers available, such as loyalty programs, cashbacks, jackpots, daily tournaments, and more. The casino at LEON boasts a staggering selection of over 11,000 slot games and supports more than 13 languages, reflecting the company's effort to create a welcoming atmosphere and provide a rewarding experience for everyone.

Jesper Schertiger, Chief Executive Officer and Co-Founder of Jet Media Network, said: “We are delighted to renew our partnership with the team at LEON India to produce engaging, exclusive content around some of cricket’s biggest tournaments. 

“The Athlete’s Voice is an ideal destination for LEON’s enthusiastic cricket audience, which makes this a natural partnership, and we are looking forward to delivering more during an exciting summer of cricket.”