From Ben Stokes' house to 100 million homes - our partnership with FanCode has been one of the success stories of 2024.

FanCode is a leading streaming service in India which broadcasts international and Indian sports, reaching 100m homes in a country packed with passionate sports fans.

Our partnership with FanCode included a licensing agreement, which generated a new revenue stream. 

And our work helped them to plug a gap in their impressive offering, specifically a lack of lifestyle content to supplement FanCode's comprehensive live coverage. 

With access to 4CAST's roster of athletes - many of whom enjoy huge support among Indian fans - we were able to deliver exclusive content for FanCode to licence. This was hosted on a dedicated channel that was created for us on the FanCode platform.

At the heart of our strategy with FanCode was a commitment to long-form content that brought out the personalities of 4CAST's international cricket stars and gave fans an insight into their lives.

FanCode's audience were given a tour of Ben Stokes' home, with all of its features and memorabilia. 

Liam Livingstone welcomed fans to his own home and also took us training to deliver an explosive six-hitting masterclass in the nets.

And Jofra Archer also granted behind-the-scenes access, focusing on his rehabilitation from injury ahead of a successful comeback at the T20 World Cup.

This high-class player-led content was supplemented by on-the-ground fan content from India's Test series with England and the IPL itself, where we mingled with supporters of multiple franchises - including MS Dhoni devotees in Chennai and Virat Kohli fanatics in Bangalore.

Our dedication to top-class fan content culminated in the T20 Daily, a fast-paced daily show produced and edited on location in Barbados during the T20 World Cup. 

Featuring a host of famous cricketers plus fan challenges, more masterclasses and match reaction, the T20 Daily gave FanCode's audience access to star names, expert analysis and cricket culture.

Our partnership with FanCode has delivered on so many levels, from revenue to content. And as cricket's crowded calendar gets ever more congested, we'll be there to bring even more stories to life.