The evidence that the creator economy needs redefining just keeps mounting.

An investigation by Wired has revealed that Instagram is increasingly flooded with hundreds of AI-generated influencers who steal videos from genuine content creators and monetise them - effectively taking profits from human creators.

Deepfake content represents yet another obstacle on social platforms that already restrict creators' reach, their ability to identify fans and their opportunities for monetisation.

The creator economy has to be redefined, and that's where we come in.

Our digital HQs are a badge of authenticity, where fans aren't fooled by fake content and the stars they follow can realise their commercial potential - away from the increasingly murky waters of social.

It's why major athletes, celebrities, influencers and creators have been signing up with us.