It's no surprise to read that half of all consumers are more likely to buy products endorsed by their favourite celebrity.

And that figure leaps to an eye-popping 84 per cent if the recommendation comes from the relatable influencers they follow.

There's no doubting the power that icons and creators have on their engaged communities, and yet that power is diluted by the traditional relationship between the two parties.

Here at Jet Media Network we take 'endorsement' to the next level by putting celebrities and creators at the heart of the consumer relationship and unlocking lucrative opportunities for them.

Instead of simply pushing their audience to a product website, our strategy reverses that model and allows celebrities and creators to be part of the transaction - with all the monetisation, data access and audience connection that generates.

The numbers behind direct consumer engagement speak for themselves, and here's a few other notable stats:

- Influencer campaigns earn $6.50 for every $1 spent
- 71% of marketers see influencer partnerships as powerful for sales generation
- 59% of marketers will increase their influencer marketing budgets in the next year

We're creating a marketplace where celebrities and creators hold the keys to the consumer journey and can unlock the true potential of digital transactions.

This is the creator economy redefined, and you can read more about our mission and our community-driven IP marketplace at jetmedianetwork.com.

Source: https://worldmetrics.org/celebrity-endorsement-statistics/