A commitment to community and corporate social responsibility is a key pillar of Wingstop's business - and aligns perfectly with our own values. Those shared values supported a partnership that allowed Wingstop to connect with and deliver much-needed help to grassroots communities in Barbados around the T20 Cricket World Cup.
Cricket is historically THE sport of the West Indies, but many do not have access to the facilities they need to be able to practise the game they love.
So we arranged a training session at the famous Empire Club in Barbados - a cricket club renowned for developing West Indies international cricketers over many decades - enabling Wingstop to supply kit and equipment for children aged from four to 18.
Local kids were able to follow in some famous footsteps under the guidance of Empire coaches Jason Hayes and Christopher Williams, taking part in a fun session that saw them complete batting, bowling and fielding drills.
We told this uplifting story via a number of video edits - published to our channels and featured on our T20 Daily Show during the World Cup - and provided the content to Wingstop so they could champion the support they gave through our partnership.
