Rainfall and ICONOME are excited to announce their partnership to empower celebrity creators and fans through bespoke, personalised social experiences. The partnership leverages Rainfall's decentralised, self-sovereign personal AI platform and intelligence marketplace.

Rainfall and ICONOME share a vision where creators can fully harness the direct potential of their brand and influence by reclaiming control, maximising engagement, and enhancing monetisation on the ICONOME platform, powered by Rainfall’s self-sovereign personal AI technology.

As fan expectations evolve with the rapid rise of AI, they demand more personalised and authentic social experiences that reflect their passions and beliefs. Meanwhile celebrities, athletes, and creators are increasingly frustrated with traditional platforms that restrict reach, limit data access, and retain all the revenue from the communities they have worked hard to build.

ICONOME is a new one-stop platform that puts creators back in control, delivering greater value to their fans. As the creator economy evolves and AI increases the risk of deepfake content, it’s time to strengthen fan-creator connections, community, and monetisation to unlock new revenue streams.

“We are redefining the creator economy by shifting control back to celebrities and creators,“ said Jesper Schertiger, CEO of ICONOME. “Instead of handing over direct consumer transactions and valuable data to third-party platforms and brands, we empower their IP ownership, help them regain control of their digital communities, and maximise monetisation. Our partnership with Rainfall expands this vision into Web3, creating deeper fan connections and unlocking new revenue streams."

Powered by Rainfall’s Kindred Icon, creators can create a digital likeness of themselves based on all of their public data and any proprietary data they provide, authorise, and enable through Rainfall’s self-sovereign personal AI technology on the ICONOME platform.

The Kindred Icon redefines digital identity. Think of it as a personal digital twin - a self-sovereign, privacy-first representation of the creator’s identity, preferences, and behaviours. With Rainfall’s advanced edge-based neural networks, the Kindred Icon is designed to preserve privacy, maintain control of digital interactions with full autonomy, and maximise customisation. In addition, Rainfall enables verifiability and authenticity of the creator’s IP and content.

“Our partnership with ICONOME comes at a significant time for web3 and AI to build real business and commercial opportunities while touching real people’s lives,” said Amit Pradhan, Founder and CEO of Rainfall. “It’s time to make who owns you, YOU, and enhance everyone with their own AI that represents you, your behaviour and patterns, and truly benefits you.”

Robbie Earle, the former international and English Premier League football star and current commentator for the Premier League on NBC Sports, will help to launch this partnership. Fans interacting with Robbie’s digital twin will experience the next level of impactful fan engagement. With Robbie, we’re focused on how to authentically strengthen his relationships with his fan community and create new opportunities for diversifying revenue streams.

Robbie said: “I’m excited about this journey with ICONOME and Rainfall in terms of exploring new ways of communication and bringing more audiences to the game - giving people insights they wouldn’t have during downtime when I usually wouldn’t be able to connect with people. With the World Cup in the US in 18 months’ time, I see a huge opportunity to deepen relationships with fans and enrich their real-time social experiences.”

The ICONOME and Rainfall partnership will empower creators like Robbie to personalise their fan community social experiences at scale with conversational-based, real-time interactions, curated, unique content feeds for individual fans, and live commentary on events, connecting fans with similar interests while enabling the monetisation of the value of the creator’s intelligence.