PARTNER CASE STUDY
Liv Golf
We partnered with LIV Golf to create noise around their London event at Centurion Club and unlock new audiences for LIV by promoting their live coverage and showcasing the excitement of their tour.
We partnered with LIV Golf to create noise around their London event at Centurion Club and unlock new audiences for LIV by promoting their live coverage and showcasing the excitement of their tour.
Our players visited Centurion Club before the LIV event to showcase the course, creating content with fun challenges and taking part in the Pro-Am event.
The England Test captain Ben Stokes was joined by international teammates Zac Crawley and Harry Brook - plus England legend Marcus Trescothick - for challenges that included playing one hole entirely with cricket bats instead of golf clubs. Another test saw the cricketers attempt to knock over cricket stumps by using their drivers off the deck.
Each athlete gave an interview about their love of golf, with Indian star Yuvraj Singh joining the England players for that segment.
We also hosted a live feed of the LIV event, with live leaderboards, live streams, highlights and event information within the Athlete's Voice app.
This was promoted across the athletes' channels, creating huge reach with posts and partner activity.
