FanCode is a leading streaming service in India which broadcasts international and Indian sports. Our partnership with them included a licensing agreement, which generated a new revenue stream. Our work helped FanCode plug a gap in their offering, namely a lack of lifestyle content to supplement their comprehensive live coverage.
At the heart of our strategy with FanCode was a commitment to long-form, lifestyle content that brought out the personalities of 4CAST's international cricket stars and gave fans an insight into their lives.
FanCode's audience were given a tour of Ben Stokes' home, with all of its features and memorabilia. Liam Livingstone welcomed fans to his 'Day In The Life' feature, which included a six-hitting masterclass in the nets. And Jofra Archer granted behind-the-scenes access to his rehabilitation journey ahead of the T20 World Cup.
IPL star Jos Buttler shared exclusive insights ahead of the 2024 tournament, and this player-led content was supplemented by on-the-ground fan content from India's Test series with England and the IPL itself.
Our dedication to top-class fan content culminated in the T20 Daily, a fast-paced daily show produced and edited on location in Barbados during the T20 World Cup. Featuring a host of famous cricketers plus fan challenges, masterclasses and match reaction, the T20 Daily gave FanCode's audience access to star names, expert analysis and cricket culture.
